PROGRAM
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Conference
September
| Start / Finish | Name / Company | Topic |
|
| 8:30 - 9:30 | REGISTRATION / MORNING COFFEE | ||
| 9:30 - 10:00 | OFFICIAL OPENING - FILMTERACTIVE 2014 | ||
| 10:00 - 12:00 | CONFERENCE PART 1 | ||
Belén Santa-Olalla |
The creation of an interactive experience for HBO's "Game of Thrones" |
||
Richard Herd |
How to successfully produce, market and distribute video content - Jamie Olivier's food tube case study |
||
Rafał Janik |
TV x Twitter |
||
Andrzej Garapich, |
Content marketing report – presentation of the results. |
||
| 12:00 - 13:00 | LUNCH BREAK | ||
| 13:05 - 15:00 | CONFERENCE PART 2 | ||
Bernhard Hafenscher, |
"Beyond branded content - how Red Bull Media House developed a 360° approach as a global content production." |
||
Joe Pulizzi, |
Epic Content Marketing – how to tell a different story, break through clutter and win more customers. |
||
Florian Heister, |
German Branded Entertainment Cases and scaling technologies |
||
Johan Fernstedt, |
Want to capture your target group? - Think like a broadcaster! |
||
| 15:00 - 15:30 | COFFEE & NETWORKING BREAK | ||
| 15:30 - 17:30 | CONFERENCE PART 3 | ||
Sophie Rayers, |
Amplifying Content Marketing with Video: Best Practices for Telling your Brand Story |
||
Mariusz Stecki, |
iTVP HD New Possibilities |
||
Martin Simka, |
Flexible protection of TV services |
||
Mariusz Stecki (TVP), Martin Simka (Evio), Michał Przymusiński (Crowley Media) Host: Włodzimierz Szmidt (IAB) |
Przyszłość telewizji online - panel dyskusyjny |
||
| SUMMARY | |||
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