PROGRAMME

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Filmteractive
Conference

24
September

Start / Finish	Name / Company		Topic
8:30 - 9:30	REGISTRATION / MORNING COFFEE
9:30 - 10:00	OFFICIAL OPENING - FILMTERACTIVE 2014
10:00 - 12:00	CONFERENCE PART 1
		Belén Santa-Olalla Creative Consultant, Conducttr (UK)	The creation of an interactive experience for HBO's "Game of Thrones"
		Richard Herd Network Manager for Jamie Oliver's Food Tube (UK)	How to successfully produce, market and distribute video content - Jamie Olivier's food tube case study
		Rafał Janik CEO, 140 Media (Polska)	TV x Twitter
		Andrzej Garapich, CEO, PBI (Poland) Olgierd Cygan, CEO, Digital One (Poland)	Content marketing report – presentation of the results.
12:00 - 13:00	LUNCH BREAK
13:05 - 15:00	CONFERENCE PART 2
		Bernhard Hafenscher, Head of Commercial Distribution, Red Bull Media House (Austria)	"Beyond branded content - how Red Bull Media House developed a 360° approach as a global content production."
		Joe Pulizzi, Founder, Content Marketing Institute (USA) Video Online Conference	Epic Content Marketing – how to tell a different story, break through clutter and win more customers.
		Florian Heister, Founder, Branded Entertainment Online (Germany)	German Branded Entertainment Cases and scaling technologies
		Johan Fernstedt, Chief Specialist Digital Broadcast and Account Director, Chimney (Sweden)	Want to capture your target group? - Think like a broadcaster!
15:00 - 15:30	COFFEE & NETWORKING BREAK
15:30 - 17:30	CONFERENCE PART 3
		Sophie Rayers, Director of Marketing, EMEA & LATAM at Brightcove (UK)	Amplifying Content Marketing with Video: Best Practices for Telling your Brand Story
		Mariusz Stecki, Vice-director of iTVP-HD department (Poland)	iTVP HD New Possibilities
		Martin Simka, Vice President, Technology Evio Polska Sp. z o.o. (Poland)	Flexible protection of TV services
		Mariusz Stecki (TVP), Martin Simka (Evio), Michał Przymusiński (Crowley Media) Host: Włodzimierz Szmidt (IAB) Panel hosted in Polish	Przyszłość telewizji online - panel dyskusyjny Future of online TV - discussion panel
	SUMMARY

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