PROGRAMME

Filmteractive
Conference
24
September
Start / Finish Name / Company

Topic

8:30 - 9:30 REGISTRATION / MORNING COFFEE
9:30 - 10:00 OFFICIAL OPENING - FILMTERACTIVE 2014
10:00 - 12:00 CONFERENCE PART 1

Belén Santa-Olalla
Creative Consultant, Conducttr (UK)

The creation of an interactive experience for HBO's "Game of Thrones"

Richard Herd
Network Manager for Jamie Oliver's Food Tube (UK)

How to successfully produce, market and distribute video content - Jamie Olivier's food tube case study

Rafał Janik
CEO, 140 Media (Polska)

TV x Twitter

Andrzej Garapich,
CEO, PBI (Poland)
  Olgierd Cygan,
CEO, Digital One (Poland)

Content marketing report – presentation of the results.

12:00 - 13:00 LUNCH BREAK
13:05 - 15:00 CONFERENCE PART 2

Bernhard Hafenscher,
Head of Commercial Distribution, Red Bull Media House (Austria)

"Beyond branded content - how Red Bull Media House developed a 360° approach as a global content production."

Joe Pulizzi,
Founder, Content Marketing Institute (USA) Video Online Conference

Epic Content Marketing – how to tell a different story, break through clutter and win more customers.

Florian Heister,
Founder, Branded Entertainment Online (Germany)

German Branded Entertainment Cases and scaling technologies

Johan Fernstedt,
Chief Specialist Digital Broadcast and Account Director, Chimney (Sweden)

Want to capture your target group? - Think like a broadcaster!

15:00 - 15:30 COFFEE & NETWORKING BREAK
15:30 - 17:30 CONFERENCE PART 3

Sophie Rayers,
Director of Marketing, EMEA & LATAM at Brightcove (UK)

Amplifying Content Marketing with Video: Best Practices for Telling your Brand Story

Mariusz Stecki,
Vice-director of iTVP-HD department (Poland)

iTVP HD New Possibilities

Martin Simka,
Vice President, Technology Evio Polska Sp. z o.o. (Poland)

Flexible protection of TV services

Mariusz Stecki (TVP), Martin Simka (Evio), Michał Przymusiński (Crowley Media) Host: Włodzimierz Szmidt (IAB)
Panel hosted in Polish

Przyszłość telewizji online - panel dyskusyjny

Future of online TV - discussion panel

SUMMARY
Filmteractive
Market
25
September
Start / Finish
9:00 - 9:30
MORNING COFFEE
9:30 - 9:50

Presenting Commissioners & Projects

10:00 - 10:20

Above (Estonia)
Pitching session

10:25 - 10:45

Axion (Switzerland, USA, Sweden, Poland, UK)
Pitching session

10:50 - 11:10

Komplex, 28 (Italy)
Pitching session

11:15 - 11:35

Monsters to Clowns (Estonia)
Pitching session

11:40 - 12:00

Sweet Dreams Interactive Film (Poland)
Pitching session

12:05 - 12:25

The Debtor (Italy)
Pitching session

12:30 - 12:50

The Reward (Denmark)
Pitching session

12:55 - 13:15

Zamek (Poland)
Pitching session

13:20 - 14:00
LUNCH & NETWORKING TIME
Filmteractive
Festival
25
September
Start / Finish Speaker

Topic

14:00 - 14:10 Opening Filmteractive Festival
14:15 - 14:45

Jonathan Webb,
producer, Sundog Pictures (UK)

“Breaking the Taboo” – digital distribution of the documentry

14:50 - 15:20

Szymon Szymański and Wiktor Kiełczykowski, director and creator of the Polish web series "Horda".

Creating a web series along with the community of future Youtube viewers. From the idea to the finished product.

15:25 - 15:40

Daniel Ciupryk
MC Silk
PRESENTATION IN POLISH
PREZENTACJA W JĘZYKU POLSKIM

Jak zrobic pierwszy milion na YouTube?

How to earn first Million on You Tube?

15:45 - 16:45

Paulina Mikuła, Łukasz Jakóbiak, Radek Kotarski
Host: Maciej Budzich (Mediafun.pl)

PANEL IN POLISH
PANEL W JĘZYKU POLSKIM

Videoblogging jako alternatywa dla tradycyjnej dystrybucji video

Videoblogging as a alternative to traditional video distribution

16:50 - 17:20

Anna Zakrzewska-Biczyk, Specjalista ds. Licencjonowania Internetu, ZAiKS
PRESENTATION IN POLISH
PREZENTACJA W JĘZYKU POLSKIM

Nowe sposoby dystrybucji, nowe sposoby licencjonowania

New ways of distribution, new ways of licencing

17:25

Commissioners & Organisers

Award for the best project of FIlmteractive Market
Closing Filmteractive Festival

Download Filmteractive 2014 programme
NDPC Chimney Ministerstwo Kultury i Dziedzictwa Narodowego Polskie badania internetu Polskie badania internetu GoldBach Audience TVP Media Klaster Polskie badania internetu ZAIKS Polskie badania internetu Polskie badania internetu British Council Promote’s lodzkie Digital One evio Szkoła filmowa SocialPress Virgin Mercedes Cross video days TransformatLab Learn Do Share institute of documentary film TransmediaNext Audiowizualni KIPA IAB Narodowy Instytut Audiowizualny SAR BEO Subvertising FilmPro Interaktywnie M&MP Purpose TELEPRO TOYA Interia MMPonline Łódź film commission Onet.pl Gazeta.pl Portal Społeczności Kreatywnej Radio Łódź Radio Czwórka Wojewoda Łódzki Jolanta Chełmińska Marszałek Województwa Łódzkiego